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Marketing research

 
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jenmilani



Joined: 03 Jun 2011
Posts: 5

PostPosted: Mon Jun 06, 2011 12:28 am    Post subject: Marketing research Reply with quote

Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and attain information from suppliers. Marketing researchers use statistical methods such as quantitative research, qualitative research, hypothesis tests, Chi-squared tests, linear regression, correlations, frequency distributions, poisson distributions, binomial distributions, etc. to interpret their findings and convert data into information. The marketing research process spans a number of stages, including the definition of a problem, development of a research plan, collection and interpretation of data and disseminating information formally in the form of a report. The task of marketing research is to provide management with relevant, accurate, reliable, valid, and current information.
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wileybrody



Joined: 26 Oct 2012
Posts: 10

PostPosted: Fri Oct 26, 2012 9:02 am    Post subject: Reply with quote

Marketing research is used by many companies to ensure the success of their business. Collecting objective data may seem like a mediocre step in the formation of a business but it can be the key to one's success.
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