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jenmilani
Joined: 03 Jun 2011
Posts: 5
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 Posted: Mon Jun 06, 2011 12:28 am Post subject: Marketing planning |
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The marketing planning process involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing strategy. Generally speaking, an organization's marketing planning process is derived from its overall business strategy. Thus, when top management are devising the firm's strategic direction or mission, the intended marketing activities are incorporated into this plan. There are several levels of marketing objectives within an organization. The senior management of a firm would formulate a general business strategy for a firm. However, this general business strategy would be interpreted and implemented in different contexts throughout the firm.
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wileybrody
Joined: 26 Oct 2012
Posts: 10
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| Posted: Fri Oct 26, 2012 9:01 am Post subject: |
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The proper strategy in marketing planning can make the difference in your successes. Many people start the marketing process before they ever have a strategy defined.
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