Author |
Message |
Topic: Marketing management |
jenmilani
Replies: 3
Views: 221
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Forum: Marketing Posted: Mon Jun 06, 2011 12:29 am Subject: Marketing management |
Marketing management can also rely on various technologies within the scope of its marketing efforts. Computer-based information systems can be employed, aiding in better processing and storage of dat ... |
Topic: Marketing specializations |
jenmilani
Replies: 1
Views: 177
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Forum: Marketing Posted: Mon Jun 06, 2011 12:28 am Subject: Marketing specializations |
With the rapidly emerging force of globalization, the distinction between marketing within a firm's home country and marketing within external markets is disappearing very quickly. With this in mind, ... |
Topic: Marketing planning |
jenmilani
Replies: 1
Views: 214
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Forum: Marketing Posted: Mon Jun 06, 2011 12:28 am Subject: Marketing planning |
The marketing planning process involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing str ... |
Topic: Marketing research |
jenmilani
Replies: 1
Views: 187
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Forum: Marketing Posted: Mon Jun 06, 2011 12:28 am Subject: Marketing research |
Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketin ... |
Topic: Marketing |
jenmilani
Replies: 2
Views: 198
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Forum: Marketing Posted: Mon Jun 06, 2011 12:27 am Subject: Marketing |
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at l ... |
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